Schachter, S. (1951). Deviation, Rejection, and communication. Journal of Abnormal and Social Psychology, 46, 190-208.
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Schachter, S. (1951). Deviation, rejection, and communication. Journal of Abnormal and Social Psychology, 46, 190-208.
In this article, Schachter presents the findings of a study which tests the predictions of prior research regarding group dynamics and rejection. Specifically, he tests whether pressures toward group uniformity result in rejection of deviates, depending on group cohesiveness and relevance of the issue at hand. Such predictions are based on the assumption that communication serves as the mechanism by which power in the group is exerted. Schachter finds that the constructs of “dependence” and “pressures to change” are directly related to communication and rejection.
This article is considered a classic because it introduces a mathematical approach to group communication and rejection processes. Schachter’s work provided the theoretical basis for a wealth of subsequent studies examining the intricacies of these processes.