Internet Research Tools

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Hosted vs. Installed vs. build your own

There are 3 main ways that you can go about doing research on the internet.

Hosted Solutions

Survey Monkey - This is perhaps the most popular hosted solution on the internet. The free version allows 100 responses to 10 questions. The "professional" solution costs $20/month and allows 1000 responses with an unlimited number of pages/questions. There is some advanced functionality such as the ability to skip questions, randomize response order, and require responses to questions.

Code you have to install

SurveyWiz - This tool allows you to create HTML which you can then upload to your web site. A full discussion of it accompanies Birnbaum's book, Behavioral Research on the Internet ( The data will either be emailed to you or be downloadable from the author's website.

Marketing Survey Tool

This code, from, does some wonderful things once you figure out how to configure it. It can be used to create randomized surveys with rotating blocks of questions. Some questions (ie. informed consent, debriefing) can be placed at fixed spots while others appear in random order. Not only the questions can be randomized, but the responses can be randomized. Questions can take text, numeric, multiple choice, radio button, matrix, or drop down list box responses. Data is easily downloadable in comma delimited form for import into a statistical package. Of all the tools I've seen, this one works the best. The only drawback is that it requires some work to configure without the best documentation in the world.

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